|
Post by account_disabled on Dec 13, 2023 1:55:19 GMT -5
A key concept when talking about Omnichannel Customer Journey. Having a Single Contact View means you can get a complete and integrated overview and understanding of every customer interaction with the company, which can be used to improve the overall experience. Omnichannel: the barriers to overcome The key to customer satisfaction is an integrated offer. Across multiple channels , free of errors or interruptions, which allows you to reach the purchase without encountering barriers and having all the relevant Job Function Email List information available, which is why the adoption of a CRM Marketing is fundamental. However, in Italy, only 6% of companies have a truly advanced approach to omnichannel. These are companies equipped with advanced strategies and modern measurement technologies, which allow the user experience to be personalized. Among the main barriers that hinder this approach we can mention the lack of a strategic vision, the fragmentation of information systems, the difficulty of managing customer data and the poor integration between channels.
|
|